CHICAGO and SANTA CLARA, Calif., Nov. 9 /PRNewswire/ — A new study from Q Interactive and Social Media World Forum of more than 2,000 women finds them actively engaging with brands as they dabble in favorites like Farmville and Causes. Furthermore, women are passionate and competitive about (Lil) Green Patches and Happy Aquariums, stocking up on “virtual currency” perhaps more often than they hit the ATM.

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Study of 2,000 Women Regarding Social Media Gaming & ‘App’ing’: Loyal, Thirsty for Virtual Currency & Engaged With Brands